ACKNOWLEDGMENTS

I thank all those brave people who entered the field of Word-of-Mouth Marketing before it was fashionable or even safe, took all the flak, and still prevailed. They are too numerous to mention, but I’d be remiss if I didn’t mention the founders of WOMMA (the Word-of-Mouth Marketing Association), Dave Balter, Pete Blackshaw, and Jonathan Carson, together with Andy Sernovitz, the first CEO. In addition, my fellow authors in the field of WOMM, who have done such a great job of bringing to life the amazing, magical stories that we’ve all learned so much from.

The rest of you know who you are, and I hope you know how grateful I am for your support.

Out of a sense of history and profound gratitude, I would like to acknowledge the people ...

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