February 2011
Beginner to intermediate
272 pages
5h 42m
English
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CHAPTER 2
Dominating Your Market by Easifying the Customer Decision Cycle
I hope your mindset is shifting to the new perspective. It’s something you can’t just get intellectually. You almost have to feel it in your bones, with every fiber of your being.
Customers are overloaded; they’re too cynical to listen to marketers.
Customers mostly want to talk to their friends and trusted advisers.
Customers have dozens of new ways to talk to friends and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.