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The Secrets of Word-of-Mouth Marketing, 2nd Edition by George SILVERMAN

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CHAPTER 5

Six Ms to Live By

We need to look at what will make the message word of mouth worthy (WOMworthy). Who will transmit it through what channels and why? How will we know what will amplify the effects of the message?

The Six Ms

I find it helpful to think of the six Ms

 

Image Message content
Image Mavens transmitters
Image Means via
Image Motivation energized ...

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