Six Ms to Live By

We need to look at what will make the message word of mouth worthy (WOMworthy). Who will transmit it through what channels and why? How will we know what will amplify the effects of the message?

The Six Ms

I find it helpful to think of the six Ms


Image Message content
Image Mavens transmitters
Image Means via
Image Motivation energized ...

Get The Secrets of Word-of-Mouth Marketing, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.