February 2011
Beginner to intermediate
272 pages
5h 42m
English
Content preview from The Secrets of Word-of-Mouth Marketing, 2nd Edition
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CHAPTER 5
Six Ms to Live By
We need to look at what will make the message word of mouth worthy (WOMworthy). Who will transmit it through what channels and why? How will we know what will amplify the effects of the message?
The Six Ms
I find it helpful to think of the six Ms
 Message |
content |
| Mavens |
transmitters |
| Means |
via |
| Motivation |
energized ... |
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.