February 2011
Beginner to intermediate
272 pages
5h 42m
English
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CHAPTER 6
The 2nd M: The Mavens
Delivering the Message
First we’ll explore the Mavens, the transmitters, the people who will transmit the “word” to your prospects and customers. Then we’ll look at how you are going to get them to say the word (the Motivation), the delivery channels (the Media), how to Multiply the effects, and how to Measure.
The Controversy: Influencers Versus Peers
Background
As soon as you address the “who,” you are going to run into a bizarre controversy that’s currently raging. I don’t expect it to be resolved soon because there are too many vested interests and too much confusion.
Yet, as a marketer, you are going to have to make a lot of choices that are related to this controversy, way before it is ever resolved.
I’m ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.