February 2011
Beginner to intermediate
272 pages
5h 42m
English
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CHAPTER 10
The 6th M: Multiplication
We have now completed our overview of 5 of the six Ms of word of mouth: Message, Mavens, Motivation, Media, and Measurement.
The last one is special: Multiplication. Word of mouth, as we have seen, unlike a virus, can feed on itself and multiply at an ever-increasing rate, even beyond its much-ballyhooed exponential growth. At its extreme end, it can reach most of the entire population of the world in a matter of hours!
Some perspective: In marketing, magazines were a great breakthrough because they have a “pass-along” rate. One person reads, and then often passes it along to others. Some copies aren’t passed along at all. Other copies are in doctors’ waiting rooms and may be read by hundreds of people. How ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.