February 2011
Beginner to intermediate
272 pages
5h 42m
English
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CHAPTER 15
Word-of-Mouth Marketingfor Specific Audiencesand Circumstances
Most of the ideas in this book can be applied directly or adapted to professional practices, but there is natural reluctance for some professionals to apply “commercial” or “product” ideas to their areas. Understandably, professionals are so turned off by “crass commercialism” that it can be difficult to take product ideas and hold them in mind long enough to adapt them to the kind of extremely individual, personalized service inherent in a professional practice. So, let’s directly address “building a practice” through word of mouth.
Let’s take a very broad definition of professional practice, which includes the following:
Formal professions, such as physicians, lawyers, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.