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CHAPTER SEVEN

THE SECRETS TO INFORMATION GATHERING

Know Your Tools and How to Use Them

Questions Answered in This Chapter

What are the major information gathering and processing functions?

How do you maximize question-and-answer (Q&A) sessions to ensure that the most important questions get asked?

What is the most important thing to do in a brainstorming session?

What are the three critical activities in prioritizing?

How do you ensure quality feedback during a report-back process?

How do you perform an evaluation of the session without allowing the comments of one or two people to bias the feedback?

CASE STUDY: The Retailing Conference

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