Chapter 9. The Best Cure Is No Cure at All
In dissecting the problems that ail corporations under the rubric of “self-destructive habits,” we are, of course, anthropomorphizing. After all, comparing corporate behavior to human behavior is instructive, and it works.
• The kind of denial that caused the collapse of Digital and the decline of Xerox is not foreign to our personal experience. Who doesn’t know someone—a friend, perhaps, or spouse—who refuses to acknowledge that he or she “has a problem”? Perhaps we ourselves have needed an occasional “reality check.”
• Why do we cheer for the upstart Google? Because everybody, at one point or another, has been victimized by the kind of arrogance that Microsoft exhibited. Everybody wants to see the ...
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