March 2017
Beginner to intermediate
202 pages
5h 54m
English
Content preview from The SEO Battlefield
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 7. Technical SEO Elements for Success
Over the years I’ve seen many mistakes happen in various parts of the website maintenance process. All humans make mistakes. As lovable as we are, it’s simply bound to happen. We have to allow for humanity to happen and even plan for these errors by having a staging process. Staging servers allow us to test before we update and therefore roll out pages with minimal drama. Web development roll-outs can happen either on a scheduled date or at the developer’s discretion (unscheduled). If you are clued into the timing of the website updates, then you can monitor for issues as well as document when changes are rolled out in analytics. If you spot a bump in traffic or a dip after an update—how handy to be able to figure out what happened! Clear annotations in analytics help everyone understand the true impact of a website’s performance on SEO.
Setting Up for Ascendency
Let the analytics for your site guide you meaningfully to understand what the user really wants from you. If visitors are staying on your site three times as long when they arrive from organic search rather than paid, consider tweaking those paid campaigns a little more or revisit where you’re sending them. Site bounces from paid traffic should be analyzed separately from organic traffic, because the use cases are different.
One of the first pieces of building a website is determining the architecture. It’s very popular to use tools like all-in-ones (Marketo, Eloqua, etc.) ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.