For at least a hundred years, the dominant metaphor of business has been that of “enterprise as a machine.” The science behind its notion of “scientific management” is essentially Newtonian, a clockwork universe following implacable, supposedly universal “laws of business.” And there’s no doubt that it did work well, for the business-owners at least; Ford’s assembly-lines were hailed as marvels of their age, as productivity leapt manyfold under the ever-vigilant eye of the time-and-motion ...
3. Basics – A Matter of Metaphor
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