The Service-Oriented Media Enterprise

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BUSINESS PROCESS MANAGEMENT: DEFINITIONS, CONCEPTS, AND METHODOLOGIES

Many integrators, especially those in the media space, choose to focus primarily on the technological aspects of integration (in other words, the “what”), often at the expense of the business and logistical aspects of integration (the “why” and “how”). It is not obvious why this is; perhaps because those who deal primarily with systems find their jobs easier when the users of those systems are not in the picture. Much to these integrators’ chagrin, modern practice in systems integration — the same modern practice that has brought SOA and Web services — dictates that the business and workflow issues of integration are equally as if not more important than the implementing ...