The Service-Oriented Media Enterprise

APPENDIX D: INFORMATION FOR VENDORS

The majority of this book is catered to the in-house integrator that faces the challenging task of designing and implementing a new enterprise architecture. While this is an important audience to address, there are others who can learn from the Service-Oriented Media Enterprise: the vendors. The default position of SOA is to assume an application that does not meet the business requirements directly and flexibly must be wrapped to exist in a middleware environment. This does not have to be the case, as many media vendors have shown through their service-oriented approach and exposure of Web service interfaces for use in enterprise integration. In fact, the SOA-aware vendor is the best friend an enterprise ...