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The human touch
It is interesting to reflect on the purpose of this book, and in particular what value can it offer in exchange for your hard-earned cash. If asked I would argue that the book’s key value (feedback reinforces this) is that it gives a simple pragmatic change model for use in turbulent contexts.
Let me expand on this – first the notion of ‘simple’ doesn’t mean dumbed down. It means that the ideas are presented in a way that is hopefully effortless, undemanding and most of all accessible. For me this notion of accessibility is key because the book is deliberately constructed to be helpful to readers from a wide range of professions and not just a narrow band of ‘consultants’. This is because the book is very much about the ...
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