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Stage five: Confirm
Not everything that can be counted counts, and not everything that counts can be counted.
Albert Einstein
With any new engagement, passion flames when you first meet the client, curiosity emerges as you clarify the situation, adrenaline begins to flow when creating new ideas and the real buzz emerges when making a change. However, when the excitement is over, someone has to confirm that what was wanted has actually been delivered. At this point, everyone looks around to find a willing victim, someone who is prepared to put his or her neck on the line to measure the outcome.
Your motto must be ‘Start to measure before you start’. You would not start a diet and then wait three weeks to see if you had lost any weight. ...
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