CHAPTER 1

Digital Business Strategy

As was discussed in the Introduction, the world around us is changing at a rapid rate. We can see that more and more technological advancements are encroaching on roles we’ve historically considered to be ones that could only ever be filled by humans and we understand that the pace of this change is increasing.

Where previously the local superstore employed 30 cashiers to operate 30 cash registers, they now employ a couple of assistants to aid customers with using automated checkout technology. Even in coffee shops, automation is beginning to take over. Despite our ideas about how much we like that friendly barista, preliminary tests by Briggo Coffee—a fully automated coffee bar in Austin, Texas, where you ...

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