The Seven Principles of Digital Business Strategy

CHAPTER 5

The Third Principle of Digital Business Strategy—Competition

In the book Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson, we follow the story of four characters: two mice, Sniff and Scurry, and two tiny people, Hem and Haw, who live in a maze, searching for cheese. The maze is representative of one’s environment, while the cheese is representative of one’s happiness and success. Through the allegory of the story, where the cheese supply booms and dwindles and moves, we are shown the importance of being ready for change, forecasting change, recognizing when change is occurring and handling change appropriately, and taking preemptive action wherever possible. In the age of digital ...