CHAPTER 7
The Sixth Principle of Digital Business Strategy—Engine of Growth
As we’ve seen in the previous chapter, once we establish our “lens lock” we can use a combination of website analytics and business characteristics to plot where our business is at any moment in time on the Ionology quadrant. Once we’ve established where we are, we can decide where we would like to be. The ultimate destination is to hold the prime position in our chosen market.
There are a few additional rules regarding the quadrant. It’s not possible to be in more than one position on the quadrant at any one time. A classified ads business can have two sets of customers: the advertisers and readers. While they both require the same product, their needs are very different, ...
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