CHAPTER 9
The Seventh Principle of Digital Business Strategy—Tactics
The first six of our seven principles involve analysis, investigation, or projection. The seventh is where we decide which tactics we will employ to reach our stated goals and with all the results of our analyses in mind. A tactical plan of action must be tailored very specifically to the results of the first six principles. To show how we create a tactical plan of action, we will examine the Leckey-Firefly Friends case study to illustrate how the information gathered in the first six principles and strategy created from this has translated into tactics.
Case Study 9.1
Established in 1983, Leckey is a globally recognized pioneer in the research, design, and development of clinically ...
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