Chapter 3

Setting the Strategy Roadmap: Identify and Prioritize Initiatives

Success Factor #4: Define the Strategy Roadmap

Once you have a long-term goal expressed in the vision and centered with business goals, it’s time to put together the plan for how to get there. The roadmap development process lays out all of the potential ideas and then weighs them against the organization’s readiness and ability to execute. The prioritization of social initiatives—what you will do, when, and just as important, what you won’t do—lies at the heart of the roadmap.

All too often, we find social business teams drowning in a sea of bright, shiny objects, with more and more appearing all the time. They think their job is to stay on top of the latest technologies ...

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