June 2013
Beginner
100 pages
1h 30m
English
Content preview from The Seven Success Factors of Social Business StrategyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3
Setting the Strategy Roadmap: Identify and Prioritize Initiatives
Success Factor #4: Define the Strategy Roadmap
Once you have a long-term goal expressed in the vision and centered with business goals, it’s time to put together the plan for how to get there. The roadmap development process lays out all of the potential ideas and then weighs them against the organization’s readiness and ability to execute. The prioritization of social initiatives—what you will do, when, and just as important, what you won’t do—lies at the heart of the roadmap.
All too often, we find social business teams drowning in a sea of bright, shiny objects, with more and more appearing all the time. They think their job is to stay on top of the latest technologies ...
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