The Seven Success Factors of Social Business Strategy

Chapter 5

Aligning Resources and Technology

Once the high-level strategy roadmap is in place and governance determined, your social business strategy needs to include details about the resources needed to execute the strategy. This includes defining the people, funding, education, and technology platforms that will be required over the next few years.

Success Factor #6: Secure Staff, Resources, and Funding

Let’s start with the fundamentals: you need people skilled in the ways of social business, not just social media, to execute the strategy. There’s a level of business acumen that’s necessary, combined with the art and science of social to make things perform and work according to expectations. Although you may be able to make do with a few ...