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1Why Women Matter

Women: A Nonprofit’s Best Friend

A few years ago our colleagues at Fenton were working to rebrand Infact, a venerable nonprofit organization that burst on the scene more than three decades ago with a successful worldwide boycott of Nestlé. The food giant was aggressively marketing its brand of baby formula to mothers in developing countries. The only problem was, the formula for making the formula—add water and stir—was hurting and, in some cases, killing infants because some local water supplies were too polluted for their young stomachs.

The organization had since developed a formidable track record of forcing major corporations, including Big Tobacco, to the table to reform their abusive business practices. As part of ...

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