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6Cultivate

Tell Me More

When marketing consultant Wendy Dembo was stopped in front of her local Whole Food supermarket by a volunteer seeking donations for Save the Children, she took the opportunity to ask the volunteer a series of questions about what the organization did, where her money would go, and specifically how much of it would go directly to children in need.

Wendy wasn’t purposefully trying to give the solicitor a hard time. She was just doing what came naturally to her—and to many women—when confronted with the opportunity to either purchase something or donate to a good cause.

“I am not a compulsive shopper, so I think twice about making purchases. And that goes for donating to charities as well. I want to know the facts, how ...

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