Foreword
In the fall of 2010, Liz Crawford e-mailed me a white paper she had written about the changes in shopping behavior brought about by the rapidly emerging digital universe. Smartphones, apps, tablets, and the Internet itself—things were exploding in new and often unexpected ways. Smart marketers were scrambling to absorb what was happening and apply what they were learning as quickly and effectively as possible. Liz was working at one of America’s top shopper marketing agencies at the time, and her white paper was destined for the November edition of the Hub magazine.
If you’re not familiar with shopper marketing, it’s a relatively new marketing discipline centered on applying shopper insights to build brand demand at retail. Interest ...
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