O'Reilly logo

The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency by Crawford Liz

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 1Foundations of the Shopper Economy

SHOPPER CURRENCY

Today there is a new currency that extends beyond the dollar. It is made possible by digital technology, and it can be minted by anyone who has a cellphone. This new currency is behavior.

In the groundbreaking book The Attention Economy, a Nobel Prize winner, Herbert Simon, is quoted as saying:

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.

We hardly need a Nobel Prize winner to tell us that we have a poverty of attention—most of our daily lives are a testament to this. But from an economic standpoint, attention is scarce, and scarcity creates value. Attention is so valuable that ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required