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The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency by Crawford Liz

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CHAPTER 8The Product as Souvenir

LABOR MARKET FOR SHOPPING TASKS

As we have seen, there are a growing number of opportunities to earn value by performing shopping tasks, such as watching ads, walking into stores, scanning products, signing up for a membership program, or even linking membership programs. What are the motivations for participation?

Many shoppers are ready to work for the rewards themselves, which would be beyond their ability or willingness to pay for with cash. Earning points through various activities feels like getting something for “free.” Most shoppers don’t consciously recognize their time and effort as being equivalent to money. Here is a typical sentiment among people who are willing to earn points:

I do watch the ads ...

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