Chapter 15Promotion and Distribution

The Ladder to Success

Congratulations: you have made a short film! Set up a private screening where you can get the cast and crew together for a reunion and show them the product of their hard work. Send a copy of the movie to your parents. Take a long weekend to celebrate your accomplishment and recharge your batteries prior to launching your distribution campaign. Do all these things and more, but whatever you do, do not make your film available to the public via YouTube, Facebook, Vimeo or any other video streaming service. As we will see, there are many ways to strategize when it comes to distributing a short film, but most of the avenues you’ll want to pursue will be blocked off as soon as your project ...

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