7 THE FEEDBACK LOOP
The first intelligent agents with which we have a daily interaction are the recommender systems that populate our personalised news feeds on social media, a skill that they refine by constantly observing our choices and learning from them. We can regard them as our personal assistants, and empower them with our most personal information, or as control devices, whose task is to increase traffic to their web service, a goal that is not necessarily that of the user. The power difference between user and agent can be significant, considering that the agent can learn from the behaviour of billions of users, has access to personal information about each of them, and can select its suggestions from ...
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