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The Shut Up and Shoot Freelance Video Guide by Anthony Q. Artis

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BEEN THERE, DONE THAT

Commercials 201

Chris Chan Roberson, Producer/Director (Cofounder, Etc Productions); Facebook.Com/Etc.Comedy

Common Mistakes

The biggest mistake I see amateur filmmakers make is mis-branding. They’ll try to make a product too sexy. They’ll try to make a product too funny, or they just misrepresent a product altogether. If the company has a nun on the cover of their cereal, do not take us to a strip club. Improper branding has always been a problem.

The second biggest problem is not realizing their resources. I told my students that you’re in New York. You can have the Empire State Building behind you. You can get on a ferry and see Manhattan Island. Use the city as a resource. A lot of guys were still shooting stuff in ...

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