THE 3 REVIEW EDIT
This process is a great compromise to keep the client involved in the edit, which will generally be to a video’s benefit, but not so much that they make a ton of extra work for you, or get too micro-managerial over the edits and actually make the video worse. Below is the basic format I use.
This process can be tough because while you are dialed in on killing your baby and realizing your vision, confronting the limitations of the footage you got, and vying against all odds to make your video great, you invite someone to look over your shoulder and second-guess you the whole time. Don’t lose faith, though. Everyone that makes money from their creativity has to go through with this. It’s frankly the price we pay until we’re on ...
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