9 Reporting
As data analysts, we often view our job as accurately merging, cleaning/transforming, and analyzing data. But that is only half of the story. For all of your work to be effective and meaningful, you need to be able to communicate your results with others. Often, your audience is not made up of other data analysts, it is policy makers, communications directors, CEOs, or worse, the general public. If you try to copy and paste your output with ugly variable names like Amt_q1, I guarantee your audience’s eyes will glaze over, and all your hard work will end up in the physical or digital recycle bin. As data analysts, we have a duty not only to analyze data but also to effectively communicate what that data says.
Luckily, SAS has several ...
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