Chapter D1. DEFINE BUSINESS OUTCOMES
Management must always, in every decision and action, put economic performance first. It can only justify its existence and its authority by the economic results it produces. There may be great non-economic results: the happiness of the members of the enterprise, the contribution to the welfare or culture of the community, etc. Yet management has failed if it fails to produce economic results.... It has failed if it does not improve, or at least maintain, the wealth-producing capacity of the economic resources entrusted to it.
In the final analysis, organizations invest in training and development ...
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