It's not uncommon for people to get all excited about the product possibilities I just covered, only then to become pale at the thought of sitting down and writing. If you're one of them, by the time you're done reading this section you'll no longer be worried about that.
First, let's dispel the notion that all of these info products involve sitting down in front of a keyboard and writing. Multiple ways exist for capturing content, but before we get too deeply into that topic it's important to explain that your info product will go through three stages.
|Stage 1: Capture the Raw Content|
|Stage 2: Edit the Content|
|Stage 3: Deliver the Content|
By breaking the process down into these steps the whole thing becomes less daunting and much more clear.
You have many options for capturing content that will become your info product. Let's look at each one.
This is a common way and may work well for you, especially if you're writing about something with which you're highly familiar. You can just let 'er rip in front of a keyboard. If you take this option, I highly recommend six principles:
This is probably the biggest cause of writer's block there is. People expect that the words they put on paper from the start need to be clear, grammatically correct, and finished. If you suffer under that expectation you're needlessly suffering.
You are much better off thinking ...