Are you confused about the best way to get prospects for your product or service? It's no wonder. If you've spent any time researching on the web the topic of lead generation, you've encountered the perfect storm of get-rich-quick hucksters teaming up with self-proclaimed gurus and programmer geeks who think they've stumbled onto the biggest, baddest, and best web game-changer gimmick ever.
Well, it's time to cut through all the nonsense and set you up with some solid reference points, kind of like lighthouses you can use to navigate through the storm to your profit destination.
This chapter is devoted not to getting customers, but to getting prospects or leads, which we'll later turn into customers. It's kind of like romance. If you ultimately want to get married to someone, you don't start with the topic of getting a spouse, but instead you first might want to get a date. In our present discussion, we will focus on leads.
Let's start by sweeping away several common and extremely dangerous myths about getting leads for your business.
In the early days of the Web everyone talked about hits. "Hey, how many hits you got to your site today? I got 40,000!" Marketers thought hits were a measure of how many people came to their site but in reality it was something different. If you had three pictures, two tables, and a form on a single web page, then that added up to six separate items that your web ...