The Six New Rules of Business

CHAPTER FIVE

When Capital Is No Longer Scarce

RULE #5Culture Is King and Talent Rules

I find it useful to keep antique ideas around, as a reminder that how we see things today is not how the world will always see them.—MARJORIE KELLY, THE DIVINE RIGHT OF CAPITAL

I WAS LISTENING to a presentation for new authors on how to market your book when someone made a clever suggestion: Take a photo of a pile of books that have influenced you, write a post about why each was important, and tag the authors to enlist their marketing help.

I quickly made up my list in my head. Lynn Stout’s book The Shareholder Value Myth was one; and works of Chip and Dan Heath, especially Switch: How to Change Things When Change Is Hard, would be on the pile. I recalled ...