CHAPTER SIX

When the System Is at Risk

RULE #6Co-create to Win

To influence something as complex as overfishing, you need to engageand trust—your competitors—and forgo the competitive advantage that may emerge if you only work to secure your own supply chain.JIM CANNON, SUSTAINABLE FISHERIES PARTNERSHIP

AT THE HEART OF New York’s Midtown business district lies Bryant Park, the most densely occupied urban park in the world. On a summer day it’s tough to snare a seat in this magnificent public space surrounded by gleaming skyscrapers, where office workers on their lunch break mix it up with the tourists heading to the theater district or Herald Square. There you will find music, Wi-Fi, yoga, film screenings, an outdoor lending library, and ...

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