CHAPTER SIX
When the System Is at Risk
RULE #6Co-create to Win
To influence something as complex as overfishing, you need to engage— and trust—your competitors—and forgo the competitive advantage that may emerge if you only work to secure your own supply chain.—JIM CANNON, SUSTAINABLE FISHERIES PARTNERSHIP
AT THE HEART OF New York’s Midtown business district lies Bryant Park, the most densely occupied urban park in the world. On a summer day it’s tough to snare a seat in this magnificent public space surrounded by gleaming skyscrapers, where office workers on their lunch break mix it up with the tourists heading to the theater district or Herald Square. There you will find music, Wi-Fi, yoga, film screenings, an outdoor lending library, and ...
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