SECRET 4Dating Is Your New Job

As the founder and leader of your new business, you may have the noble vision of yourself as rallying the troops to charge into, do battle for, and ultimately conquer rich new territories that your business will then own. You are King Leonidas, leading three hundred Spartans into battle with the Persians in the movie 300: fierce, heroic, iron-willed.

The role you need to prepare yourself for, however, is one that is much more familiar, if not nearly as heroic. The effective model for building your business is more like light-hearted romance than war. You are Bill Murray, in Groundhog Day.

After choosing the investor class, or classes, you think best fit your business, and targeting within those classes the specific ...

Get The Six Secrets of Raising Capital now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.