CHAPTER 1A Powerful Strategy for Sustained Success
The most challenging question confronting business leaders and managers in the new millennium is not “How do we succeed?” It’s: “How do we stay successful?”
Business today puts forward a succession of companies, leaders, products, and even industries getting their “15 minutes of fame” and then fading away. Even corporate powerhouses—the IBMs, Fords, Apples, and many others—go through dramatic cycles of near-death and rebirth. It’s like riding the wheel of fortune as consumer tastes, technologies, financial conditions, economic crises, and competitive playing fields change ever more quickly. In this high-risk environment, the clamor for ideas on how to get the edge, stop the wheel (while on top, ...
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