About the Authors
Neal Cabage
Neal Cabage is a technologist and digital product strategist based in Los Angeles, California. He has consulted for companies like Macys.com, Disney, AIG, and a number of startups. He is a thought leader in online product strategy who has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.
Neal has successfully founded and sold two online startups, experiencing the full life cycle of a startup business, and spent years studying why online products succeed—all of which led to the development this book. Neal studied Music Technology at New York University and Psychology ...
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