The Smarter Startup: A Better Approach to Online Business for Entrepreneurs

Index

A/B (split) testing in conversion optimization, 159

accelerators for startups, 115–116

AccountantsWorld, 140

Adaptive subprocess, Agile software development, 127

ad banners, 135, 142

Ads (Bing), 135

organic searches, 134

scoring algorithms, 157

AdSense (Google), 45, 95, 135

Advantage Media, 85, 96

advertising network prototype, 90–91, 96

advisors for business setup

compensating, 106

FAST (Founder Advisor Standard Template), 106

selecting, 105–106

AdWords (Google)

competition, 43, 147

effectiveness/value of, 55–56

Keyword Tool, 39–40

PPC (pay per click) ads, 135

scoring algorithms, 157

affiliates (resellers), 137, 144

Agile software development methodology, 111, 127–128

versus Lean, 128

subprocesses

Adaptive, 127

Extreme Programming, ...

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