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The Snowball Effect: Communication Techniques to Make You Unstoppable by Andy Bounds

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1

How to prepare communication that works

Great people get things done.

This means their communications must cause others to do things.

However, most communication isn’t like this. Instead of causing the do, it transfers understanding:

  • Let’s share the new strategy, inform everyone of the company’s vision, update each other, upskill the team.
  • During today’s meeting, we will discuss A, B, C.
  • The content of my presentation is X, Y, Z.

But transferring understanding only tells people things. You want your communications to cause something. That’s the point of them. They’re a means to an end, not the end. In fact, my Golden Rule of Communication is:

Communication is only effective if it causes the DO.

In other words, the only way to tell whether a communication ...

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