When you want to write a winning proposal or sales presentation

Some of the most boring communications I’ve ever seen have been proposals and sales presentations – overlong, too detailed, minimal focus on the customer, similar to the competition’s, and similar to proposals the sales team sent to a different customer last week.

It would be a real shame if any communication was this ineffective. But, with something that’s supposed to convince a customer to choose you ahead of the competition? Well, that’s more than a shame.

This chapter shows how to bring your content together in a persuasive, compelling structure so the customer knows you can help them. You’ll notice that this structure follows ABCDE described in the previous chapter.

I’ve split ...

Get The Snowball Effect: Communication Techniques to Make You Unstoppable now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.