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When you want to write eye-catching introductions

Every time you communicate, you want people to engage with you instantly. This gives you a much better chance of getting them to do what you want. This short chapter will help you do this very quickly. Let me explain . . . 

Imagine that you work in Marketing, and want to share your new plans with the sales director. Which introduction would she prefer?

“Here’s our Marketing plans for next year”; or

“I know you’re keen to improve the performance of every one of your team, to reduce your dependence on a handful of superstars. We have a new approach to help ensure this happens. I want to show you how it will work, by running through our Marketing plans for next year.”

The second is clearly much more ...

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