28

When you want to structure your communications so they’re more persuasive

Star Wars changed many things about the film industry. It might also help change how you structure your communications.

Did you know, you don’t have to watch any of the six Star Wars films? The titles tell you everything you need to know. To understand what I mean, you only need know that the goodies are called “Jedi” and the baddies are called “Sith”, who work for the “Empire”.

The six films are called:

1. The Phantom Menace
2. Attack of the Clones
3. Revenge of the Sith
4. A New Hope
5. The Empire Strikes Back
6. Return of the Jedi

In other words:

1. A baddie appears
2. There’s a fight
3. The baddies win
4. There’s hope for the goodies
5. But the baddies win again
6. And, finally, ...

Get The Snowball Effect: Communication Techniques to Make You Unstoppable now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.