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When you want to ensure your important initiatives succeed

Have you ever tried to launch a new initiative, but it didn’t go well?

That’s just a horrible situation, and one you won’t want to repeat.

Two techniques that will help future launches go better are:

1. Communicating upfront: discover – as early as possible – your key people’s goals, hopes and concerns with your initiative. Then adapt your approach and communications to show how your initiative addresses these areas.
2. Communicate throughout: keep talking – communicate proactively and effectively before, during and after your initiative.

Step 1: Communicating upfront

One of my customers was recently about to launch a new initiative, which included recruiting a new senior team. They wanted ...

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