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When you want to break the pattern of hearing useful ideas, but doing nothing with them

How frustrating is this?

  • You hear some great advice – maybe during a workshop, conference or meeting.
  • You think “I’m definitely going to do that from now on”.
  • You get back to your desk and forgot to do it.

Or maybe you do change for a while, but then drift back to your old ways?

I guess you’ve done this before? Everyone has.

And it’s a real problem. It stifles your progress. It can be frustrating. And it’s extremely expensive, both for you (lost time and opportunities) and your business (who gets zero return on its expensive investment).

But imagine if you did embed great ideas every time you heard them. That could potentially be life-changing.

This chapter will ...

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