Introduction

Imagine how life-changing it would be if your communications suddenly became better than everyone else’s.

The benefits would be huge. After all, great communicators are more successful. They get more done. They persuade others more easily. They enjoy their jobs more.

So, there you go. It’s as simple as that. Just communicate better, and you’ll achieve great things.

The problem, of course, is that it isn’t “simple” to communicate brilliantly. If it was, your diary wouldn’t be full of tedious conference calls, pointless meetings, and presentations where you watch somebody read out their slides.

And also, it’s taken you your entire life to develop your current communication style. It’s part of you. And it’s hard to break such entrenched ...

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