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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
book

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

by Paul Marsden, Paul Chaney
October 2012
Intermediate to advanced content levelIntermediate to advanced
208 pages
3h 41m
English
McGraw-Hill

Overview

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence
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Publisher Resources

ISBN: 9780071802024