Book description
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.
"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".
- The power of social utility
- The appeal of social gifting
- The importance of social curation
- The role of social status
- The value of social intelligence
Table of contents
- Cover Page
- The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
- Copyright Page
- Dedication
- Contents
- Introduction
- Secret 1: Play the Impulse Game
- Secret 2: Involve Them
- Secret 3: The Experiential Imperative
- Secret 4: Incentivize Intelligently
- Secret 5: Sell with Scarcity
- Secret 6: Build Consistency
- Secret 7: Reciprocity Rules
- Secret 8: Social Validation
- Secret 9: Arm Yourself with Authority
- Secret 10: Like and Be Loved
- Secret 11: Drive Discovery
- Secret 12: Be Purpose Driven
- Secret 13: Deliver ZMOTS
- Secret 14: Flip the Funnel
- Secret 15: Interest Pays
- Secret 16: Sell Shovels
- Secret 17: Shopping First, Social Second
- Secret 18: Sell to Niche Markets
- Secret 19: Get Rated. Get Reviewed.
- Secret 20: Go Mobile
- Epilogue
- Notes
- Index
- About the Authors
Product information
- Title: The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
- Author(s):
- Release date: October 2012
- Publisher(s): McGraw-Hill
- ISBN: 9780071802031
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