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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by Paul Marsden, Paul Chaney

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SECRET 2INVOLVE THEM

We must become the change we want to see.

—MAHATMA GANDHI

WHITE VINEGAR

Did you know that white vinegar is a miraculous cleaning product? You can use it to clean countertops, cooking appliances, grills, glass, sink fixtures, and more. It deodorizes trash cans, refrigerators, and bathrooms, and it removes stains from crockery, cutlery, plastic containers, and even carpets.

In fact, any major cleaning brand would be crazy not to have a white vinegar product. Or that’s what Melanie thinks. It’s also precisely what Melanie has told Unilever, the consumer goods giant with a range of big cleaning brands including Persil, Cif, and Domestos, via its Facebook page.

Melanie is a member of Unilever’s online consumer advisory board that ...

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