SECRET 6BUILD CONSISTENCY
A leader has to “appear” consistent.That doesn’t mean he has to be consistent.
—JAMES CALLAGHAN, FORMER BRITISH PRIME MINISTER
SMELLS LIKE FACEBOOK SPIRIT
“FITD” or “foot in the door”: it’s a classic sales technique. This approach helps a business get its metaphorical foot-in-the-door with a potential customer by first getting them to agree to a small request, like ordering a free sample, and then making a second bigger request, like buying a full-size version. Here’s how this technique works on Facebook.
Alexis loves Burberry and is a huge fan of their products. But she’s also a student, which unfortunately means she can rarely afford the latest designs from the British luxury fashion house. But Alexis does everything ...
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