O'Reilly logo

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by Paul Marsden, Paul Chaney

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

SECRET 6BUILD CONSISTENCY

A leader has to “appear” consistent.That doesn’t mean he has to be consistent.

—JAMES CALLAGHAN, FORMER BRITISH PRIME MINISTER

SMELLS LIKE FACEBOOK SPIRIT

“FITD” or “foot in the door”: it’s a classic sales technique. This approach helps a business get its metaphorical foot-in-the-door with a potential customer by first getting them to agree to a small request, like ordering a free sample, and then making a second bigger request, like buying a full-size version. Here’s how this technique works on Facebook.

Alexis loves Burberry and is a huge fan of their products. But she’s also a student, which unfortunately means she can rarely afford the latest designs from the British luxury fashion house. But Alexis does everything ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required