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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by Paul Marsden, Paul Chaney

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SECRET 7RECIPROCITY RULES

I like to believe that love is a reciprocal thing, that it can’t really be felt, truly, by one.

—SEAN PENN

CHICKEN SOUP FOR THE SOUL

You’re home from work and your head hurts. You’re tired, feverish, and it feels as if your eyes and throat are coated with sandpaper. No question about it: you’ve got a bout of seasonal flu, and you’re miserable.

The doorbell rings and you’re delivered a small package. It’s from Heinz—a can of “Get Well” Chicken Soup with a personalized Get Well message from a friend on the can label! You feel a bit better already. You heat the soup, enjoy it, and then feel well enough to venture out to do some grocery shopping. And guess what? While roaming the supermarket aisles you pick up another can ...

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